OVERVIEW
Program launch of new HNL stopover offering for Hawaiian and Alaska Airlines.
CHALLENGE
Create a clear, compelling program page for international travelers connecting through HNL on AS & HA-operated flights.
The audience already has a long journey ahead of them, so the experience needed to quickly communicate value, eligibility, and timing. The core challenge was reframing a connection into an opportunity: positioning an 18+ hour layover with an overnight stay as an intentional, desirable part of the journey rather than an inconvenience, all within a single, content-driven page.
RESULTS
Focused program content page that introduces the Honolulu Stopover as a seamless extension of the traveler’s itinerary.
Designed and delivered a focused program content page that introduces the Honolulu Stopover as a seamless extension of the traveler’s itinerary. The page clearly defines who the program is for, sets expectations around stopover length and overnight stays, and highlights the appeal of spending time in Hawaii before continuing on to international destinations. The result is an approachable, informative entry point that supports traveler decision-making while aligning with broader brand and itinerary planning goals.