OVERVIEW
In-product templates and marketing visuals for SaaS photo editing and design tool, PicMonkey.
CHALLENGE
Create in-product templates that helped users quickly succeed with the tool, driving product adoption, growth, and ongoing engagement.
PicMonkey offers powerful photo editing and design tools created for everyone, from image-making novices to pros. A PicMonkey subscription unlocks your entire workflow—create images with effects, editing tools, templates, graphics, touch up tools, textures, frames, and fonts. At PicMonkey, I led visual storytelling that educated, inspired, and promoted the product, creating blog imagery, tutorials, landing pages, email campaigns, and in-product templates to support launches, marketing initiatives, and ongoing user engagement.
RESULTS
Premium templates and marketing visuals that showcased the power of the tool.
These templates were strategically designed around high-intent keywords, aligning with user goals, emerging trends, and common search behaviors. This approach ensured the templates were discoverable, relevant, and closely matched to what users were actively looking to create, helping attract new users while increasing engagement and adoption among existing ones.