OVERVIEW
Atmos Rewards: Summer Isn’t Over Campaign. The first Global Getaways promotion under Atmos Rewards.
CHALLENGE
Inspire travel, drive traffic to the Global Getaways page, and convert interest into bookings.
The Summer Isn’t Over campaign marks the first Global Getaways promotion under Atmos Rewards, reaching a newly combined Alaska and Hawaiian Airlines audience. The campaign leverages established airline channels alongside emerging Atmos platforms to expand reach while building brand presence. Targeted primarily at Atmos Rewards members ready to redeem points and secondarily at frequent travelers new to the program, select channels spotlight destinations such as Manila, Australia, and the Cook Islands to spark travel intent and showcase the value of Atmos Rewards.
RESULTS
Reached a combined member base across airline and Atmos channels with welcoming, inspiring creative.
With welcoming, clear, and inspiring creative, it encourages members to explore warm-weather destinations for fewer points, driving awareness, traffic to the Global Getaways page, and ultimately bookings.