OVERVIEW

Winter Wonderlands by Alaska Airlines. A seasonal cross-channel holiday campaign.

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CHALLENGE

A unified, cross-channel campaign designed to cut through the stress of peak travel and spark genuine holiday cheer.

Running from November 11, 2025 through January 4, 2026 the campaign aimed to engage next-gen flyers, elevate Alaska Airlines’ brand perception, particularly in the Pacific Northwest, and generate national buzz through culturally relevant storytelling that spotlighted trending and global destinations. The concept was executed as a connected 360-degree experience, showing up consistently across channels to create a cohesive, joyful holiday moment.

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RESULTS

I worked ahead of deliverable dates to give leadership and the Studio team time to review my ideas to see how the Winter Wonderlands campaign would look in the spaces I owned.

My contributions focused on the digital ecosystem, including in-airport screens, the Alaska Airlines homepage, sale landing pages, in-app content, and supporting content pages, ensuring the campaign felt seamless, festive, and unmistakably Alaska at every guest touchpoint.

Next

Alaska Airlines Homepage